Simonadavid.com

Services

Strategic Communication: 

  • Persuasive Narratives;

  • White Papers; 

  • Strategic Communication Plans (goals, infrastructure, target audience, research, message, channels, and deliverables): design, implement, evaluate. 


Marketing:

  • Market Research;

  • Marketing Plans (print, broadcast, ads, website design, social media engagement, networking events);

  • Social Media Marketing; 

  • Newsletters;

  • Events.


Branding: 

  • Brand Identity - Message (storytelling approach);

  • Branding Strategy (how to develop a culture around a brand); 

  • Logos, slogans, and other elements of online and offline identification;

  • Personal Branding (how to articulate a unique set of skills and qualifications, and differentiate from others);  

  • How to Build Loyalty and Credibility (and, make it fun to be a brand follower). 


Publishing: 

  • Market Overview – Comparative Analysis;

  • Developmental Editing, Copyediting and Proofreading;

  • Book Interior Design (formatting and conversion to e-book); 

  • Book Cover Design;  

  • Book Marketing Plan;

  • Book Website Design; ​

  • Book Marketing Kit. 


Business Analytics: 

  • Descriptive and Predictive Data Analysis;

  • Strategic Business Development (mission, objectives, strategies and tactics); 

  • Business Plans. 

Non-Profit Management:

  • Strategic Planning;

  • Fundraising;​

  • Grant Writing. ​


Arts PR:


Workshops:

  • Project Management;
  • Fundamentals of Public Relations;
  • Content Development and Editorial Calendars;
  • Web and Social Media Analytics;
  • Email Marketing;
  • E-Books;
  • Event Planning.